Once dismissed as a flash-in-the-pan fad, athleisure clothing is now called “the trend that won’t die” by the fashion press. Athleisure—a word that combines athletics and leisure —refers to athletic clothing that can be worn in non-athletic settings. Signs of the athleisure trend have dominated the runways for the past several seasons, from cashmere hoodies to Chanel sneakers, and entire clothing lines are now devoted to this fast-growing market.
One reason for athleisure’s rise in popularity is recent technological gains in the textile industry. Many fabrics can now stretch in some places and drape in others, creating a more sophisticated, polished look. Others conform to the wearer’s curves for a body-conscious style. Many of Nitsa’s newest lines, like those from Lyssé and Herve Leger, use these athletic fabrics to create their signature styles.
Another reason for the continued popularity of athleisure clothes is our national preoccupation with fitness. Increasingly, physical fitness is seen as a whole lifestyle choice, not just a weekend hobby, and people want their clothes to show their commitment to health. With many athleisure choices, a wearer can easily step outside the office for a brisk walk during lunch and then return to her desk without bringing a change of clothes.
Finally, with their focus on function along with form, athleisure clothes tend to be far more comfortable and practical than traditional casual wear. Stretchable material offers more comfort and flexibility, whether people are sitting at a desk or circulating at a party. Come into Nitsa’s to be a part of the athleisure revolution!